PRESS RELEASE
SET and Animax Launch on MeTV in Thailand
Louise Duffy | 04-03-2013
Sony Pictures Television (SPT) Networks Asia has launched two channels on Thailand's MeTV IPTV platform.
Animax and Sony Entertainment Television (SET) are available on MeTV in the newly-launched Choice L basic tier.
MeTV is available to over 40% of broadband Internet connections in Thailand, or more than one million subscribers.
SPT executive VP and general manager Ricky Ow said: "A progressive economy and a rapidly growing middle class offer great potential for pay-TV penetration to grow significantly in Thailand. We are excited to bring our channels to an even wider audience in this vibrant market, and look forward to working with MeTV to make Animax and SET must-have content offerings for their customers".
Thinakorn Thianprathum, general manager of MeTV, said: "We are honoured and excited to establish our relationship with Sony Pictures Television Networks, Asia, which will provide our subscribers with exceptional value, initially through two of the most prestigious television channels in Southeast Asia, from one of the world's leading producers and distributors of entertainment programming.
"SET will provide high quality general entertainment to our young adult subscribers who appreciate fashion, lifestyle, design, food, romance and celebrity gossip; while Animax will excite our younger subscribers with anime across the genres of action, romance, horror, supernatural, comedy."
Animax is currently available to 44 million homes in 17 markets offering anime programming for everyone, including some of the most popular new series that are simulcast with Japan.
SET is broadcasting in 12 territories serving up a 'wickedly, juicy' brand of English entertainment including drama, lifestyle and celebrity-driven variety shows.